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I’m a Los Angeles–based creative director and visual storyteller shaping social strategy and creative marketing at Snap Inc and SPECS. My work sits at the intersection of pop culture, creative strategy, and design — spanning art direction, video production, social storytelling, and brand creative.
Let’s work together.
Send me a message: mirzyen@gmail.com
Follow me on Instagram: @miraaaacle
a b o u t
creative direction
〰️
creative direction 〰️
a guide to digital safety
the keys:
Led creative direction, video production, and UI/UX design for Snapchat’s first-of-its-kind interactive online safety program for teens, developed in collaboration with leading safety experts. Oversaw the program end-to-end, from content and programming through GTM launch.
campaigns
digital + social
Spearhead creative digital campaigns for corporate (Snap Inc.) and B2B (Snapchat for Business) social channels, overseeing a team of creatives to produce visual assets and on-trend content for product launches, key announcements, and strategic messaging across the company.
social-first storytelling
〰️
social-first storytelling 〰️
creative content +
social strategy
Spotlight…But Make It Reals
#AprilFools
Introducing Family Center 2.0
#MarchMadness Topic Chat
Insights In a Snap: Finding The One (for B2B Advertisers)
Create and execute original, social-first content that taps into humor and cultural trends, informed by audience research and shaped by a solutions-first approach, owning everything from concept to final production.
King Kylie x Snapchat
LA Pop-Up
Insights In a Snap: We Make Ads Better
executive
storytelling
Drive end-to-end creative strategy and production for Evan Spiegel’s social channels, translating key company moments and announcements into compelling, executive-led content through close collaboration and hands-on content capture.