Snap Inc.
WEB DESIGN
Spearheaded the comprehensive redesign of the Snapchat Family Safety Hub, enhancing usability, accessibility, and visual engagement for parents and guardians. Art-directed a full-scale 360° campaign to support the launch, delivering a cohesive and impactful narrative across digital, social, and experiential channels. This refresh empowers families to navigate Snapchat with greater confidence through clearer guidance, intuitive design, and compelling storytelling.
PRESS MATERIALS
As a participating sponsor of the NYT DealBook Summit, I led the design of a full-page print ad in the New York Times, aligning with Snap’s “Less Likes, More Love” brand campaign. The ad spotlighted authentic stories from real Snapchatters, highlighting meaningful moments of connection with friends, family, and loved ones.
SOCIAL MEDIA CAMPAIGNS
Served as Creative and Art Director for communications-driven marketing campaigns across Snap Inc. and Snap for Business social channels. Led a team of creatives to produce best-in-class serialized content and trend-responsive assets that elevated key announcements and strategic messaging. Partnered closely with the CEO and senior executives to craft high-impact social media content aligned with company priorities.
INTERNAL COMMUNICATIONS
Produced a broad range of design assets for internal communications at Snap, including keynote presentations, infographics, and press event materials supporting key announcements and tentpole moments.
Decarbon
DIGITAL MARKETING
Designed and produced a suite of digital marketing ads for Decarbon, a sustainability-focused app that helps users track and reduce their carbon footprint. The campaign highlighted the app’s actionable insights and user-friendly tools, supporting Green America’s mission to drive climate-conscious behavior through accessible technology.
Product Page Redesign
I helped spearhead the rebranding of SPS’s website by designing a more modern, unified and comprehensive product page layout. Graphics and product photography are my own.
Size Selector
Launching new sizes meant we needed a size selector that would accommodate unlimited options. I created a fluid design that would be easier for users to compare sizes and prices on both web and in the Print Studio app.
Photobook Maker
The biggest product update of 2018: Foil-Stamped Albums! I worked with the engineering team to develop a new flow that allows optimal customization for our customers. This new design accommodates linen colors, font styles, and dust-jacket options.
Available on web and the Print Studio app.
Mobile UX Design
Print Studio
Designed a new product page with smoother flow and enhanced usability.
Greetings iOS
I worked closely with the founders and engineers to design UI/UX, shoot photos, and create card templates just in time for the holidays.
Post iOS
Post, the third sibling of the SPS app family, lets you create custom postcards and send them to friends and family directly from your iPhone.
Corporate Catalog








Email Design
Additional Designs
Unfollows + Likes Board Game
A social media version of Chutes and Ladders for Print Studio's customer newsletter. Feel free to print and play:
Board game in action
Front covers hot off the press
Customer Newsletter
Print designs for customer newsletter / Spring + Winter 2016
Carbon180
COMPANY BUSINESS CARDS
Final design (front)
Final design (back)
Additional designs for horizontal
Canine Companions
EVENT DESIGNER
Sit. Stay. Sparkle.
A celebration benefiting Canine Companions' mission to provide highly-trained assistance dogs to people with disabilities completely free of charge. I designed promotional print and web materials for this fundraiser.
Postcard (front and back)
Trifold Invitations (front and back)
Root Division
VISUAL COMMUNICATIONS INTERN
The Big Bash
The grand opening celebration of Root Division's new 13,000 square foot facility at 1131 Mission Street (at 7th)! The Big Bash is a free public event and features an engaging inaugural exhibition, RESONATE, special activities for all ages, and a celebration of our ongoing commitment to support the cultivation of community based arts in San Francisco.
Social media banner (left) and folded print brochure (right)